WPMS Holiday Lights is a month-long event organized by Woodley Park Main Street. All Main Street businesses are invited to decorate their storefronts with holiday lights for the month of December—attracting residents & visitors from across the District to explore, shop, and dine in Woodley Park this holiday season.
The public will determine the People’s Choice Award by voting for their favorite by December 14. A panel of independent judges will select winners for the remaining award categories, including Best in Show. All awards will be announced at the Holiday Lights (Virtual) Award Ceremony on Wednesday, December 16, 2020.
The winner of the Overall Best In Show award will receive a free Marketing Assessment & Action Plan or a free brand refresh from Megan Flynn Marketing!
The prize includes either 1) an in-person consultation to determine your business needs and goals and an action plan tailored to your business with actionable recommendations and a resource list, or 2) a brand refresh that includes a logo, color scheme, and brand assets. These services are valued at $300.
Your business will receive a lot of free advertising for participating in Holiday Lights! You will be included in press materials sent to print, online and broadcast media outlets across the District. The event website will list your business with your address and any holiday promotional activities offered during the month of December.
Plus, Woodley Park Main Street Holiday Lights has joined forces with DC Holiday Lights, a broader citywide holiday lights effort. As part of DC Holiday Lights, there will be a citywide DC Holiday Lights Scavenger Hunt, which encourages and incentivizes residents to visit each commercial corridor in DC. This will bring extra foot traffic to Woodley Park during the holidays.
One-third of consumers have chosen not to enter a business because it “didn’t look like a place I would normally shop.” You need to get them in the door so that they see that your business is a place for them! Consumers are more likely to frequent your business if they know who you are and trust you. Being seen as active in the community builds that trust.
Research shows that shoppers prefer to patronize businesses that are involved in their communities. BONUS: When businesses are involved with the community, customers are willing to pay slightly higher prices to buy from them. As a retailer with strong community ties, you can increase your prices and profits without driving customers away.
As a Main Street America Affiliate™, Woodley Park Main Street is part of a national network of more than 1,200 neighborhoods and communities who share both a commitment to creating high-quality places and to building stronger communities through preservation-based economic development.
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