Register For Holiday Lights

Your business will receive a lot of free advertising for participating in Holiday Lights! You will be included in press materials sent to print, online and broadcast media outlets across the District. The event website will list your business with your address and any holiday promotional activities offered during the month of December. 

Plus, Woodley Park Main Street Holiday Lights has joined forces with DC Holiday Lights, a broader citywide holiday lights effort. As part of DC Holiday Lights, there will be a citywide DC Holiday Lights Scavenger Hunt, which encourages and incentivizes residents to visit each commercial corridor in DC. This will bring extra foot traffic to Woodley Park during the holidays.

One-third of consumers have chosen not to enter a business because it “didn’t look like a place I would normally shop.” You need to get them in the door so that they see that your business is a place for them! Consumers are more likely to frequent your business if they know who you are and trust you. Being seen as active in the community builds that trust.

Research shows that shoppers prefer to patronize businesses that are involved in their communities. BONUS: When businesses are involved with the community, customers are willing to pay slightly higher prices to buy from them. As a retailer with strong community ties, you can increase your prices and profits without driving customers away.