Register For Holiday Lights
WPMS Holiday Lights is a month-long event organized by Woodley Park Main Street. All Main Street businesses are invited to decorate their storefronts with holiday lights for the month of December—attracting residents & visitors from across the District to explore, shop, and dine in Woodley Park this holiday season.
KEY DETAILS
- All decorations must be completed by December 1 when voting will be open to the public.
- Judges and public participants will vote for their favorite holiday light displays in 7 categories.
- The Overall Best In Show winner will receive either a free Online Marketing Audit or a free brand refresh (winner’s choice) from Megan Flynn Marketing.
- WPMS Holiday Lights has joined forces with DC Holiday Lights, a District-wide holiday lights event organized by District Bridges. As part of DC Holiday Lights, there will be a multi-neighborhood DC Holiday Lights Scavenger Hunt, which incentivizes residents to visit participating commercial corridors in DC and vote for the neighborhood with the best light displays. Being a part of this broader event means more exposure and foot traffic for Woodley Park!
- The citywide Holiday Lights (Virtual) Award Ceremony will announce winners and feature participating businesses for a night of celebration. The winning neighborhood will also be announced.
WHY PARTICIPATE?
FREE ADVERTISING
Your business will receive a lot of free advertising for participating in Holiday Lights! You will be included in press materials sent to print, online and broadcast media outlets across the District. The event website will list your business with your address and any holiday promotional activities offered during the month of December.
Plus, Woodley Park Main Street Holiday Lights has joined forces with DC Holiday Lights, a broader citywide holiday lights effort. As part of DC Holiday Lights, there will be a citywide DC Holiday Lights Scavenger Hunt, which encourages and incentivizes residents to visit each commercial corridor in DC. This will bring extra foot traffic to Woodley Park during the holidays.
Attract new customers
One-third of consumers have chosen not to enter a business because it “didn’t look like a place I would normally shop.” You need to get them in the door so that they see that your business is a place for them! Consumers are more likely to frequent your business if they know who you are and trust you. Being seen as active in the community builds that trust.
increase customer loyalty & sales
Research shows that shoppers prefer to patronize businesses that are involved in their communities. BONUS: When businesses are involved with the community, customers are willing to pay slightly higher prices to buy from them. As a retailer with strong community ties, you can increase your prices and profits without driving customers away.